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"A lot of great information in an easy-to-read, step-by-step guide to writing your own book. In addition to helpful content, there are useful resources and tips that I haven't seen anywhere else (for example, thinking about what your call to action should be--what do you want the reader to do after they finish reading?). This book is very much geared toward business owners who want to use it as a marketing tool, but it would also be helpful for anyone planning to write a nonfiction book. I will be referring back to this book as I work on my own project. NOTE: I received a free digital (Kindle) copy, but that did not influence my opinion or review."