Search Engine Optimization (SEO) is extremely important for any local small business owner. It can make a direct impact on your sales and if done correctly, you can really make your company prosper with business. There's a lot of elements to consider when putting together your SEO strategy and doing just one element by itself won't get you the results you desire. Below you will see our SEO strategy that works and can be customized for any local business owner, we want to show you exactly what we do and how we can get you to the FIRST PAGE of Google.
If you don't have a website, then we would put something together for you. If you do have a website, whether you have been in business for 2 years for 20 years, we are going to take over where you started. We are going to leverage your existing site to generate business you are leaving on the table.
Lead generation can be a tough task to handle while running your small business. Not only will we implement lead capturing into your website, but we have additional tools to help you close those sales effectively and efficiently. Stop warming up your leads for your competition and start closing sales on your warm leads!
Link building is about 75% of the battle and we are no stranger to this game. Once we have optimized your website, we will implement a proactive strategy to generate those inbound links. We have solutions in place to help your claim or list your small business on over 60+ local directories, helping improve your exposure. If you are showing up on to top of Google Places and Google Maps, it's going to be the #1 return on investment for your internet marketing strategy.
Most small businesses have between 5 to 6 pages with basic information: Home, About Us, Our Services, Contact Us. This is not enough to get you to rise above your local competition in the search engine rankings. Our approach is a bit different, we create pages for each one of your services and additional we optimize your websites for the sub-cities in your geographic area, generally between 10-15 sub-cities for most niches and markets. Then boom, just like that you could have over 30 pages of useful information for your customers that the search engines love to see and boost you to the top.
As a solopreneur or entrepreneur, this is a great step for you to take on yourself with creating blog content. We will ask you to create blog posts we can publish onto your website that is specific to your business and geography, this is going to help you build your internet presence credibility. If you don't want to manage this task, we will write and publish your content for you.
Pro Tip: To all our future authors out there, blog posts are a great way to build content for the book you are going to write about your niche.
This is another important task that we can manage for you or you can handle yourself, but it must be done. We even offer a product to help you manage your social media quickly, effectively and for a low price. If you ask us to take over the duties, we will create, build and maintain social media profiles on Facebook, Twitter, LinkedIn, Youtube and literally thousands of other social media profiles that is all linked back to your website. As content is created, "blog posts", it is shared across the internet and linked back to your small businesses website.
One of the most important factors in getting the most from your online marketing and social media efforts is to generate and publish reviews on your website. It's extremely important to do and with the right tools, it's easy to manage. If you use our services we will automatically send out a review request after a customer has experienced your services. Generating google reviews will help boost your business above the others when a potential customer does a local search.
There's a lot more to SEO than just having a few pages of content and keywords on your website. We've laid out the necessary tools to get to the top, now is the time for you to take action and get FIRST page placement on Google for a majority of your small business niches keywords in your area. We are here to help you succeed as a solopreneur, whether you want to tackle it on your own or your want us to manage it all, schedule a time to talk about your search engine optimization needs today. It could be the single most important call for your business.