How often do you add updates to your wardrobe? How often do you update your smartphone? Why shouldn’t you be just as proactive to regularly update your website content? After all, your website is likely the primary lead generating machine for your business. Therefore, you should ensure it is operating at an optimum level. I […]
Podcasting has become an extremely popular source of information in today’s world. Nearly anyone can create their own podcast as long as they have the right podcasting equipment. Because of the medium’s accessibility, there are so many podcasts on different topics that you’re guaranteed to find one that piques your interest. Additionally, many businesses are […]
Winter is here and Christmas is just around the corner! The approaching holiday and ending for the year provide many ideas for unique content. Here are my favorite ideas for both. 12 Days of Christmas Promotion Promote your own “12 Days of Christmas” by sharing 12 of your most popular products or services over […]
You know by now the tremendous value of email marketing. If you haven’t began building your email list yet, or you haven’t given it much effort, now is the time to focus on building one to grow your business. HubSpot defines an email list as “a collection of email addresses that a business can create […]
The leaves are turning, in some places fires may be burning, and these are all signs that fall is finally here. And with fall comes a sharp upward turn in holiday gift purchases. Whether your business caters to B2C or B2B, you should be taking advantage of the holiday buying spree. Many large businesses claim […]
As 2019 passes into history and 2020 looms ever closer, one thing is for sure: your company website will continue to be a highly valuable segment of your overall marketing strategy. And, as 5G and mobile users proliferate, your website experience becomes even more crucial. Create Your Website for Users Your overall guiding principle […]
How has 2019 unfolded for your small business? And what does that portend for 2020? If you haven’t already, now is the time to begin planning for next year, and even the next few years. I recently read an article about planning ahead that began with these lines: Before writing the first chapter of […]
Everything with a startup is new. A new idea. New financing sources. New production challenges. A new product or service. A new brand to build. New marketing efforts. And included in your marketing and brand-awareness plans, a new social media strategy. You may have created a great product or service, but the hard part is […]
Many businesses affirm that their entire year’s revenue heavily depends on shopping through Black Friday and Cyber Monday. But what about service-based businesses? Holiday shopping doesn’t have to be about buying gifts; it can be about booking services and starting new contracts, too. Marketing a service can be tricky, even during other times of the […]
