Every website can use an SEO campaign to improve ranking. This is true of websites that have been established for years, or ones that are brand new. It’s true of sites that are already benefiting from search traffic and ones that have only the rarest of visitors. There is always room for improvement when it […]

Schema is a coding language or structured data vocabulary to help ensure search engines comprehend different elements on your website. This enables you to provide informative elements such as rich snippets for SERPS. Schema allows you to improve SEO by identifying: Entities Actions Emails Webpage relationships You have most likely viewed search results offering direct […]

Introduction Solo entrepreneurs, or solopreneurs for short, often struggle with attracting new and returning customers. It can be really hard to convince someone to trust you and try you out if they do not recognize your brand name. Therefore, you have to be deliberate in acquiring customers as a small business. That’s where lead magnets […]

The journey of being a solopreneur can get lonely and, at times, challenging. Thus, outsourcing services play a vital role in enabling you to stay focused on your core business and growing your business. Some of the benefits include; • Free time to focus on important matters – A solopreneur carries the business’s vision and […]

You’ve written the text, picked out good images, and everything looks fantastic. However, no one is coming.  Now comes the hard part of improving those search engine rankings and getting those eyeballs on your site. How do you do this? Here are ten actions to take: Know Your Target Audience You need to know who […]

SEO Strategies do not have to be difficult to implement. Let’s tackle them one at a time. The first action you should take to begin getting more organic traffic to your website is to set up your Google My Business account and optimize as best you can. In this 4 minute video, I walk you […]

For many solopreneurs worldwide, Black Friday and Cyber Monday (BFCM) 2020 will present new challenges and opportunities. The Covid-19 pandemic and consequent retail closures have caused a major shift in consumer spending from traditional brick-and-mortar stores to online stores. We believe this shift will persist throughout the festive season and beyond. As more consumers rush […]

Business to consumer (B2C) approach entails selling goods and services to consumers. B2C marketing strategies aim at communicating effectively and persuasively to consumers to ensure they buy a company’s products. A B 2 C marketing approach aims at: Increasing sales Increasing a business’s leads Customer acquisition, retention, and lifetime value increment Raise brand awareness For […]

There are many marketing strategies and tactics for promoting your business online but most of the advice you’ll find applies to B2C (business to consumer) marketing, even if it isn’t explicitly labeled as such. This can be an issue for those who own or run a business whose primary customer base consists of other businesses […]