How often have you started a marketing campaign only to give up in a few weeks because you did not experience immediate results? I have watched many solopreneurs give up too soon. I had one client say why would I continue to blog when no one is reading? Of course it can be frustrating to know you are giving it your all and no one is acknowledging your efforts. We are certainly a society that expects instant gratification. But when it comes to marketing your business the biggest mistake you can make is to stop any marketing campaign too soon. Folks have to be touched by your marketing message 8 to 12 times before they will begin to see you as a possible answer to their problem.
What kind of things can you do to expose more prospects to your brillant writings? It is definitely a process to attract one new reader at a time to consistently build your audience. Here are a few questions to ask yourself.
- Do you participate in forums where your ideal client hangs out?
- Have you used google alerts to notify you when someone blogs about your subject of expertise and then comment on those blogs?
- Have you stumbled your blog and ask your family and friends to do the same? All of these little actions add up to big traffic.
Practical Steps to make it happen. I recommend that you make a list of activities you can do to promote your blog then get yourself a kitchen timer. Set that timer each day for 60 minutes and during that 60 minutes complete as many of those activities as you possibly can. When the timer goes off stop. At the end of the week you will have spent 5 hours promoting your blog. If you added another 5 hours looking for new prospects and staying in touch with your past and present clients you will be on your way to consistent income.
The bottom line you must keep writing and sharing your knoweldge.
Shameless Self Promotion ******************** Need Your Help
Check out the John Cow blog where we sponsored one of his marketing efforts. If you like please Stumble It.
One more request would you vote for www.solopreneurs.org at StartUp Nation