As a solo business owner I measure pretty much everything. Without measuring and evaluating the specific activities and results I used throughout the year I cannot make informed decisions for the upcoming year. Although I look at my numbers every month the history of 12 months gives me a much clearer picture.

I measure the results of all marketing strategies, how many people do I get in front of and how many prospects they generate. How many of those prospects turn into clients right away, how many within 6 months or a year? My numbers were different the first half of this year than they were the second half and I will make adjustments accordingly. The numbers help me to make informed decisions about my business. As I evaluated the information I have decided to make slight changes to my strategies.

Then I look at my online strategies and go through the same process. Each strategy receives the same kind of scrutiny. I spend the month of December evaluating and double checking the feedback I have received from the market place. After those evaluations I begin planning for next year. I begin with my income goals, the hours I want to spend working, and then I determine the most effective and fun marketing strategies to put into place for the year. I plan my entire year and then of course I adjust as needed.

Many solopreneurs just do what they do–flying by the seat of the pants. If that is working for you that’s great, but be careful as the economy changes you will want to be in as position to make informed decisions. This is a year that it is especially important for solopreneurs to look back at their numbers. Doing so will allow them to move forward to a profitable 2009.

Want to learn more, join me on Friday at 12 N est at SoloTalk. Learn how and what other successful solopreneurs measure in their businesses.


Last time this class will be offered in 2008. A free teleclass to learn a process for fine tuning how you tell others what you do so that it it is emotionally compelling. Love to hear you on the call.

About the Author: Donna Amos

I believe you can achieve anything you truly want to achieve. “It might sound trite, but time and time again, I’ve seen it happen with my clients. They overcome the fear of exposing themselves to the possibility of failure to creating profitable exciting businesses. My clients do great work, and sometimes it only takes someone else believing in them to give them the confidence to step out and take the chance.”