As a solo business owner I measure pretty much everything. Without measuring and evaluating the specific activities and results I used throughout the year I cannot make informed decisions for the upcoming year. Although I look at my numbers every month the history of 12 months gives me a much clearer picture.
I measure the results of all marketing strategies, how many people do I get in front of and how many prospects they generate. How many of those prospects turn into clients right away, how many within 6 months or a year? My numbers were different the first half of this year than they were the second half and I will make adjustments accordingly. The numbers help me to make informed decisions about my business. As I evaluated the information I have decided to make slight changes to my strategies.
Then I look at my online strategies and go through the same process. Each strategy receives the same kind of scrutiny. I spend the month of December evaluating and double checking the feedback I have received from the market place. After those evaluations I begin planning for next year. I begin with my income goals, the hours I want to spend working, and then I determine the most effective and fun marketing strategies to put into place for the year. I plan my entire year and then of course I adjust as needed.
Last time this class will be offered in 2008. A free teleclass to learn a process for fine tuning how you tell others what you do so that it it is emotionally compelling. Love to hear you on the call.