Persistent, Continuous Action
“The best advice in the world will only help you if you can motivate yourself to take persistent, continuous action in the direction of your goals until you succeed.” Brian Tracy
I was interviewed on Thursday for a quick promotional video and Tony ask the question, “What is the biggest challenge your clients face?” Great question! I knew immediately the answer was, taking persistent, continuous action in their marketing activities.
What I see happen too often with solopreneurs is they try it and fail, move on to the next try it and fail marketing strategy. How often have you heard statements like this? “I tried _____ but it doesn’t work.” I have heard it loads. To succeed with any marketing strategy you have to be persistent and take continuous action. That means you do it once and then you evaluate your results and look for opportunities to do it better the next time. Then you do it again and measure your results again. And you continue to take persistent, continuous action.
Example of Persistent, Continuous Action
An example might be a workshop offered locally. The first time you offer it you sent 50 email invitations once, no one registered. So you schedule again and you send two hundred invitations, but you send them 6 times over a 7 week period. You also send an announcement out in your Chambers newsletter and you post it in Meetup.com; Facebook events, Linkedin Events and your local newspapers events section online. Now this time you have 20 register, but only 8 show up. Next time you follow the same promotional strategy and again you get 20 registrations. This time you make a phone call a week in advance and thank them for registering and let them know you are looking forward to seeing them, many of those calls will be leaving a voice mail. Next three days prior you send a reminder email and the day before. If you have also incorporated texting messaging in your business you can send a text message the morning of telling them how excited to are to share “an incredible tip of some kind related to your expertise”. Now this time you have 15 actually show and you convert 2 into new clients.
The next time you offer a workshop you look at each step of your process and look for opportunities to improve it, like your offer at the end.
I hope you can see how taking persistent, continuous action will make a difference in your results. It is actually a fact that seldom when you do anything the first time will you have success, you must continue to measure your results and tweak your processes.
“If I find 10,000 ways something won’t work, I haven’t failed. I am not discouraged, because every wrong attempt discarded is another step forward”.—Thomas Edison
This is the part of my business I love the most helping solopreneurs put sales and marketing systems in place and leveraging DBA Formula.
Jumping from trying this to trying that is not a commitment to success. If you have the same commitment to take persistent, continuous action on your marketing strategies you too will be successful.