How effective are your “calls to action”?  Including a call to action can dramatically increase your conversion rate.  This is because many, many of us delay our decision making unless you give us a reason to ACT NOW!
Let’s look at some examples that I captured from my email…
Sense of Urgency Call to Action
My new class registration closes TONIGHT – watch my new provocative video: Again, you get a 100% no-risk guarantee with this class,and it’s the last time I’m going to be teaching it. Watch the video now, it’s going to be gone soon.
Special Bonus Call to Action
Several of these gifts require absolutely no purchase whatsoever, so I encourage you to check them out. But remember, these special bonus gifts are only available TODAY, June 3rd.
Selling against a price increase Call to Action…
Register now for the most bang for your buck: You’ll be entitled to submit 50 pages of your book, proposal, or short stories for review by a WD editor, PLUS you’ll save $50 off registration!
What I didn’t find was an example of an Exclusivity Call to Action…
An Example: I have three openings in my coaching practice and am looking for 3 highly-motivated new clients who are ready to take action and double their business within the next six months.
Notice how most of these call to actions have a specific deadline? Presenting a limited time offer gives a potential client a reason to make a decision and take action now.
Think about how you make your decisions.  You may have good intentions to purchase a service or product, but there are always reasons to wait: lack of money, family priorities, not the right time, etc.  You think “this sounds interesting, I’ll think about it” then life gets in the way and you don’t take action.
Your prospects have the same experiences.  The call to action creates a need for your prospects to act NOW.
Okay, I know you are saying to yourself “I don’t want to be pushy or manipulative”.  Let’s change that perspective.  You do believe that you provide great value to your clients and they get incredible results from working with you, right?  Then you owe it to them to help them cut through the clutter and make an informed, intelligent, thoughtful decision.
At the end of the day, one of two things will happen.  Either they will take you up on your offer and be thrilled that they did.  Or they won’t.  At least, when you use a call to action they will pause and think more deeply making a more deliberate decision.