Are you an impatient marketer? I have always said that one of the biggest mistakes solopreneurs make is “trying” marketing. What I mean is trying this, and trying that and then proclaim it doesn’t work. Allowing you to feel justified in saying “I have tried everything and it doesn’t work”. Most likely you didn’t try the marketing strategy for long enough.
Today I read Seth Godins blog post “Seven Marketing Mistakes” and the first one was
“Impatient… great marketing takes time. Doing it wrong (and rushed) ten times costs much more and takes longer than doing it slowly, but right, over the same period of time.”
I have another idea for impatient marketers. Create a plan and follow through, don’t expect any results from today’s marketing for at least 90 days. Consistency is the key to successful marketing. Remember that you have to first get your prospects attention, then you have to let them get to know you and finally they need to trust you before they buy your products and services.
If you look at traditional advertising P & G didn’t run a couple of Charmin commercials and expect us to become committed customers. No in 1964 The Mr. Whipple began to promote the “squeezable softness” of Charmin. Mr. Whipple appeared for more than 20 years in Charmin television, radio, and print advertising. Now that is consistency.
Become a strategic marketer. Take the same approach today by sharing your story in your email marketing, blog, articles, podcasts, videocasts, webinars and social media of course. And you need to share it over and over and over again. When appropriate add networking, offline workshops, direct mail and phone calls to the mix. Certainly you don’t have to do all of these but a plan that incorporates several of them consistently over a long period of time will give you much better results. Of course along the way you adjust to the feedback you receive from the market, but adjustment does not mean stopping. The Pixar Touch may help with your storytelling.
Bottom line don’t be an impatient marketer, remember slow and steady wins the race. 🙂