32% of Americans listen to podcasts at least once a month, and that figure is changing rapidly. Podcast episodes are easy for people to search, access, and listen to.
Listeners can find most podcasts for free on different platforms including Apple Podcasts and Spotify. With the podcast industry evolving, these platforms make it easier and easier for listeners to access your podcasts.
As a business, podcasts offer an easy barrier to entry, free marketing cost, and access to a wide audience for free.
The audio form of podcasts, today’s modern-day-radio, allows people to listen to your content as they go about their day, from doing daily chores, to travelling, or even exercising.
Are you interested in using podcasts to expand your business’s marketing reach? It’s relatively simple to start a podcast and reach a brand-new market.
5. Set a publishing schedule. How often will you publish podcast episodes? You might also want to create podcast “seasons” where after you publish a certain number of episodes, your podcast takes a scheduled break.
6. Create a podcast marketing plan. After each episode is published, how will it be marketed? Use these ideas to promote episodes and help with content exposure, SEO and authority-building:
The podcast industry is growing rapidly, and it isn’t stopping. Platforms like Spotify are evolving with the industry, and now is the perfect time to start reaching a new audience with a podcast.
My first podcast Solo Talk was hosted on Blog Talk Radio, one of the only platforms available at that time. This was a live podcast every Friday at 12 Noon. I ended the program 9 years ago, but the audios are still available Here.
Here are some of my favs that provide wonderful value for solopreneurs.
Online Marketing Made Easy Amy Porterfield
She Did It Her Way Amanda Boleyn
Marketing Over Coffee John Wall and Christopher Penn
All of these have a different format and listening can help you decide which direction you will or will not go with your podcast.
Overall, publishing podcasts builds brand awareness with listeners. By listening to your episodes, they learn more about you and your company over time. There are some things – like emotions – that are best conveyed with words!
Do you have an idea or plan to start your own podcast? Share in the comments.
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