The business world moves at a very quick pace. There are many factors that contribute to a business’ success, but marketing is always a huge one. Social media marketing is a key component to building a brand, making your business more accessible, and keeping up client interaction. Here are some tips and tricks you can use to vamp up your profile and create an impressive, successful online representation.

1. Complete Your Profile Completely

The very first thing you should do is make sure all of your information is filled out. It may sound like an obvious step, but it can easily slip under the radar. Fill in all of the blanks in your profile. Even if you think that your brand is recognizable enough or the information is not helpful, remember there is an alternative reason to listing all of your business’ information there. It will make your social media account appear in more searches, which means that more people will be able to find you. More account traffic means you get more exposure, and possibly more business. This is a wonderful opportunity for you to explain the mission of your brand and promote yourself in the best possible light. Take advantage of it.

2. Use A Professional Profile Picture

With online marketing especially, you have a very small time frame to make an impression on your audience. Your profile picture will be the first thing a visitor sees and ultimately the thing upon which first impressions will be made. If you want your brand to stand out from the rest, use a professional photo of whomever is leading the company. You should choose this over a logo when possible, as it is far more personal and uncommon. It is well known that a picture says a lot more in far less time than words. Using a compelling image that satisfies your branding mission invites participation from an audience that genuinely cares about the success of your business.

3. Use a Social Media Editorial Calendar

When it comes to online marketing, the most important thing to remember is consistency in your social media habits, including posting and responding to online customer inquiries and comments. One way to ensure you will remain consistent is to keep a social media editorial calendar It can help you stay organized by allowing you to map out what you will be posting, when. This tool becomes even more essential if your social media accounts are controlled by more than one person, as more people means a greater chance for miscommunication and mistakes. However, even if you are managing your social media accounts on your own, there is an added benefit in keeping an editorial calendar. It can be a way for you to brainstorm and maintain a high level of quality in your posts.

4. Maintain the Proportion of Shares to Original Content

Sharing an article or video every once in awhile is no issue and can actually be beneficial in driving traffic to your account, but oversharing is a marketing mistake. You will make better progress in growing your visitor number if the number of your original posts outweighs the number of shares. Make sure you are giving your visitors useful content to look through that will engage them, either in the form of commenting or sharing with their friends. When you do share others’ posts, be sure to properly attribute the original post to them to avoid legal issues.

5. Hire a Professional

Unless you are a trained marketing specialist, you should ask for the help of a professional when getting started. They can assist you with filling out your information, showing you issues with your existing accounts, and can even help you set up a professional editorial calendar. You could hire someone like this to manage your account full-time or just use a one-time consultant.
Social media strategy experts are trained to manage the organization and development of your campaign. Social media is more and more becoming an important part of any successful marketing strategy. As a small business owner, you cannot be expected to know the delicate intricacies of social media, which is why an expert can be such a wonderful investment.

6. Be Consistent In Your Branding

There are many different ways to improve your social media profiles, but in all of them you will need to properly represent your brand. If you want to stand out, keep every single thing you say, post, and share true to your business’ values. You can still post things that are fun, but you want the first impression of your profile to emulate your mission statement. This is one of the biggest ways to get followers and promote a healthy relationship with customers.