Ever heard of PPC ads or Google AdWords? If you run an online business, it’s time for you to get familiar with them. When it comes to digital ads, Google is the biggest name with over 29% dominance over other platforms.
But what is Google AdWords and why should you consider using it? What can you get for spending on a few ads, especially if you already have an extensive SEO campaign in the works?
We’ve got the answers listed below. Check out our in-depth Google Ads guide and learn five crucial details that can affect your business.
1. PPC vs PPM Ads
The first thing you need to know is the difference between Google ads, which fall under PPC ads, and PPM ads. They can seem the same but there is one major difference. This involves the payment for these ads.
PPC stands for Pay-Per-Click, meaning you’ll only pay when someone clicks on the ads you put up. PPM stands for Pay-Per-Impression and you’ll pay for every thousand people who see your ads.
PPM ads can help boost exposure but it’s a lot harder to control your budget with them. You’re also paying only for exposure. PPC ads, on the other hand, help drive direct lead and conversion generation.
2. What Is Google AdWords?
At its core, Google AdWords works as a PPC management system. It allows you to set up PPC ads, both traditional text ads and image ads. However, because Google runs it, you have a lot more customization options to target even the most niche audience desired.
Google Ads appear either on websites that have slots for ads or on the Search Results Page (SERP). The former is a good option for boosting exposure. Google will place the ads on websites that cater to a similar audience as yours.
However, if you want to boost traffic and generate leads, place your Google Ads on the SERP list. They’ll appear above the organic search results. Some people might not even realize they’re looking at ads.
3. Benefits of Google Ads
Why invest in Google AdWords? What sets it apart from other forms of paid ads?
There are a lot of benefits to consider, which we’ll list below. It all starts with the fact you get results almost immediately.
Even a good SEO campaign can take months or a year before you’ll see results. There are too many factors that can affect your SEO efforts. However, Google AdWords see immediate results.
You can set the date, time, geographical location, age group, and associated keywords your ads will target and appear. After a few days or a week, you can look back and see how well those ads performed during the hours they went live.
Didn’t get the results you wanted? With a few clicks, you can make adjustments and test them again.
Helps Build Your Brand
Even when people don’t click on your Google Ads, they’ll see them every time they run a search on Google. Constant exposure will help embed your brand’s logo, products, or services into people’s minds. Audiences will remember and trust your brand even if they’ve never tried what you offer.
The best part is you aren’t paying for impressions. You only pay Google whenever someone actively clicks on the ads you set up.
Speaking of paying, don’t assume that Google AdWords is only for big businesses. You can set a bid for your ads and place a daily spending budget. This will prevent overspending on ads and you can increase your budget whenever you want.
Even if you’re still starting, set aside a bit of cash to run a Google AdWords campaign. PPC ads will not only deliver immediate results but you’ll also boost your SEO efforts.
As mentioned, you have full control over Google AdWords. You can even set the age group or the geographical location that the ads will appear. If you want your ads to only appear on Friday nights for Asian-Americans aged 21-25 and within a 3-kilometer radius of your store, you can!
4. How Does Google AdWords Work
Not sure how to advertise on Google AdWords?
You first need to have a Gmail account. Don’t worry, it’s free and it won’t take more than a few minutes to sign up. Once you have your email set up, go to the main Google AdWords page and launch an ads campaign.
Keep in mind you’ll need a new ad for every goal. If you want to build an email list, you’ll need ads specifically for that purpose. You’ll need a different ad to attract people to a specific product and another ad to promote a discount voucher.
You’ll need to set up your budget, the landing page that the ad directs people to, and the parameters for the ad. The parameters include the target location, age group, date and time the ads appear, and the keywords that will trigger the ads to pop up.
5. Google AdWords or SEO?
Should you invest in Google AdWords more or an SEO campaign? The truth is, you should focus on both. You can run a good SEO campaign and Google Ads even on a tight budget, after all.
Your SEO efforts target long-term results. You can use Google AdWords to boost specific pages or brand exposure for short-term, instant results.
Take Advantage of Google AdWords Today
What is Google AdWords? It’s a powerful system that allows you to set up and manage PPC ads. You have full customization over its parameters and your spending budget.
Of course, you shouldn’t run a Google AdWords campaign without the help of a professional digital marketing agency. We can provide the experience, skills, and knowledge to help you create the best ads to deliver optimal results.
Fortunately, you don’t have to look far for the best team. We’re here to help. Feel free to contact us today and allow us to help you curate amazing Google Ads today.