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Mobile application development has evolved in many exciting ways over the past few decades. With new advances in technology, mobile application development has become an affordable choice for many businesses. The following guide explores the many potential uses of mobile application technology.
With the advent of affordable smart phones, many people around the world remain connected to the Internet at all times. With Android and Apple smart phone devices, it’s possible to quickly and easily look up information, send emails, check stock quotes and much more.In addition, mobile applications can be a powerful way for businesses to improve their customer tracking technology and manage their consumer brand perception.For example, smart phones can be a great way for businesses to connect with potential customers in novel ways. Companies like Yelp use the tools that are built into modern smartphones to deliver relevant and useful information very quickly and easily.
Imagine that a consumer is looking for a place to each lunch. With a smart phone, he or she opens an application that has a list of all local restaurants. With the phone’s built-in GPS receiver, it’s possible for the application to quickly and easily determine an individual’s location. Based on this information, the application can deliver a list of the closest restaurants.

Now imagine instead of opening an app with a list of restaurants they open the app for your restaurant that has all of the same features and much more.In addition, mobile applications can be a powerful tool for marketing different products, services or ideas. For example, Mitt Romney recently chose his 2012 vice presidential running mate for the United States presidential race. While he announced his decision through traditional forms of media like television and radio, he promised to provide an early announcement to voters through a special cell phone application.With this application, voters were quickly alerted to Mitt Romney’s vice presidential pick. In addition to improving his brand perception, Mitt Romney was able to learn a lot of information about his voting base. Since cell phone applications can be set to share GPS information with the application provider, this application was able to provide Mitt Romny’s election team with a list of potential GOP voters. While democrats could also download this application, it was assumed that it would be mostly used by GOP voters.
Mobile applications development has evolved in many exciting ways over the past decade. While many people had reservations about the use of smart phones, they have become an invaluable part of modern life.

Want to learn more about how a mobile app might benefit your business? Give us a call 513-256-1792 or learn more here.

About the Author: Donna Amos

I believe you can achieve anything you truly want to achieve. “It might sound trite, but time and time again, I’ve seen it happen with my clients. They overcome the fear of exposing themselves to the possibility of failure to creating profitable exciting businesses. My clients do great work, and sometimes it only takes someone else believing in them to give them the confidence to step out and take the chance.”

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Understanding the Value of Mobile Applications