Many small businesses are now acknowledging that their website does not provide a good experience for visitors who are on a mobile device. This results in many mobile visitors leaving and going to a competitor’s site. There are two ways this can be solved retooling or building a responsive design or building a mobile site.
A mobile site is a new build of a separate site for the mobile user and may not contain all of the content on the original website. Mobile sites are
straight forward and provide the information that a visitor is most likely looking for in a easy layout.
Responsive web design is a layout that will automatically respond to the device being used and displaying the site in a user-friendly format. These websites are easy to read and navigate with minimum scrolling and resizing based on the device dimensions.
How do you choose which approach is best? It can come done to costs. But the real question is what experience do you want your visitors to have.
Now let us compare the rendering experience of the mobile websites and responsive web design.
Responsive web design is usually more costly because the code has to be retooled or an entire new site developed. If the website contains massive amount of data to be shared, then a mobile website will be less costly and quicker to deploy. Maintenance cost for responsive website is less as compared to mobile website.
With the continuous evolution in the smart phone industry and regular releases of the OS versions, availability of abundant applications has
completely changed the way consumers use their mobile phones.
Responsive web design is suitable for corporate websites, media and news sites, location based services and it involves specialized knowledge of this technology. Mobile websites have a better user experience as compared to the responsive web design.
Responsive web design is an emerging trend in the market but will it be able to meet the web application challenges in the highly advanced era of mobile phones? The answer lies what you are trying to achieve using the website. Nevertheless, mobile websites definitely offer better and faster performance.
If you have questions about using mobile or responsive design we are happy to help.
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