How Important is Consistency in Your Marketing?

consistency in marketing

What I know from experience is, that consistency is key in your marketing strategies.
Statistics from the Association of Professional Salesmen and the National Sales Executive Association show that the majority of sales are made from the 5th through the 12th contact! Here is the data they have compiled about how many contacts are made for the sale:
• 2% of sales are made on the 1st contact
• 3% of sales are made on the 2nd contact
• 5% of sales are made on the 3rd contact
• 10% of sales are made on the 4th contact
• 80% of sales are made on the 5th-12th contact!!
As a solo business owner it can be a challenge to juggle all of the balls that you are responsible for. Most solopreneurs stop after the second contact, which means they lose 95% of the prospects they worked hard to acquire. How about you how consistent are your marketing activities?
Consistency in your marketing is the key to success.

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(4) comments

That cube is so cool.

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Consistency is very important. In short it is important because you will then be able to evaluate what you have done, what you want to change and what you want to create also. If you can be consistent then you can be relied upon. Others come to trust your consistency as a truth behind what you are doing.

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