Entrepreneurial Edge Mastermind
Month 1: Branding, Messaging & Positioning
Objective: Get to know your customers, define your brand and positioning, and establish a strong brand foundation to start attracting your target audience.
Understanding your audience
- Identifying your audience's pain points and desires
- Creating detailed customer avatars and customer journeys
- Market research and competitor analysis
- Identify and articulate your Unique Selling Proposition (USP)
- Crafting a compelling brand story
- Develop brand visuals
- Crafting your own unique message
- Positioning techniques and strategies
Month 2: Crafting a Compelling Offer
Objective: Develop an irresistible offer that meets your audience's needs and is so perfect-for-them they can’t say no
- Creating offers that provide solutions to your audience’s problems
- What makes an irresistible offer?
- The psychology of pricing and value perception
- How to validate your offer
- Pre-selling offers as validation
- How to price your offer
Month 3: Lead Generation
Objective: Craft a killer lead magnet to bring highly-qualified leads into your clients’ worlds
- How to create a successful lead magnet
- How to decide on a lead magnet topic
- How to decide on lead magnet format
- Lead magnet creation and design
- How to create a welcome sequence that nurtures your audience after your lead magnet and primes them to buy
- Where and how to promote your lead magnet
- Other free sources of traffic, including SEO, Pinterest and your own website
- How to optimize your current online presence for increased lead generation, including
- Website optimization tips (pop-ups, blog content upgrades), social media and LinkedIn profiles, etc.
Month 4: Content Marketing & Social Media for Leads
Objective: Develop content strategies that resonate with your clients’ ideal audience and massively increase visibility
- Types of content that engage and convert
- Crafting compelling blog posts, social media content, and videos
- Leveraging storytelling for authentic connection
- Website essentials and optimization
- How to create client-attracting blogs, podcasts and long-form content
- How to find out what your best-performing content is
- Repurposing content to avoid content fatigue
- Closing sales in the DMs with ease
Month 5: Sales Success
Objective: Help students hone their sales call skills and technique so they can confidently close deals and address objections.
- The structure of a successful sales call
- Overcoming objections gracefully
- Building rapport and trust during calls
- Upselling and cross-selling techniques
- Overcoming objections through storytelling
- Creating urgency without being pushy
- The art of the soft close
Month 6: Building High-Converting Sales Funnels
Objective: Learn to track KPIs and build a high-quality, high-converting sales funnel
- What to track & measure to figure out what’s working & what’s not
- Introduction to effective sales funnels
- Choosing the right type of sales funnel
- What goes into a sales funnel?
- Crafting compelling calls-to-action (CTAs)
- Sales pages 101
- Landing pages 101
- The art of nurturing leads through email marketing
- Automated/evergreen webinars
Month 7: Becoming a Published Author
Objective: These steps provide a structured approach to starting and sustaining your book-writing journey.
- How to Choose Your Topic
- Define Your Why
- How to Outline the Structure
- Why and How to Set a Writing Schedule
- Free Writing Exercises
- How to Overcome Self-Sabotage
- Track Progress
Month 8: Retaining Clients & Long-term Relationships
Objective: Explore strategies to provide ongoing value and retain clients
- Developing a customer retention strategy
- Cultivating a world-class client experience from start to finish
- Implementing post-purchase engagement tactics
- Creating a loyalty program or community
- Effective communication for client satisfaction
- The importance of ongoing support
- Leveraging client testimonials for marketing
Month 9: Diversifying & Scaling 101
Objective: Diversifying, enhancing and tweaking your current offers so your clients can work less and earn more – as well as start setting their businesses up to scale
- Introduction to product/service line expansion
- Adding value through bonuses and extras
- Assessing and meeting evolving client needs
- Expanding revenue streams and launching complementary products or services
Month 10: Delegation
Objective: Start thinking about delegation learn how to properly hire a dream team
Hiring a contractor or more contractors / team-building
- Delegation Mindset 101
- How to decide what to delegate, automate and eliminate
- Automation – how to choose what to automate and how to do it
- What systems could you use to automate any part of your process?
- Advanced email marketing automation, tagging, segmentation, etc.
Month 11: Paid Ads
Objective: Put monetary skin in the game to automate and sell what’s already working even better (and with less effort)
- Types of paid traffic
- Paid vs. organic traffic
- Introduction to Facebook ads
- Introduction to Instagram ads
- Introduction to Google Adwords
- Introduction to Pinterest Ads
- How to track an ad’s performance
Month 12: Develop a Plan for Sustainable Growth & Next-Level Goals
Objective: Craft a plan for sustainable business growth that will serve them well into the future and beyond your time together
- How to set goals for long-term success
- Balancing business growth with personal well-being
- Planning for scalability and increased demand over time
- Navigating the challenges of a bigger business
- Developing resilience plans
