School’s out for summer! Get ready to enjoy hot weather, vacations, bikinis, shorts, flip-flops, and plenty of your favorite cool drinks. And, just take a look at how families in the United States are planning to spend their summer:

  • Over 4 in 5 parents of children younger than 18 (81%) say they’ll be going on a summer vacation and plan to charge an average of $1,019 to their credit card.
  • Parents of children ages 3-17 are expecting to spend an average of $471 per child on summer activities (such as camp, sports or going to the movies) this year.
  • These parents plan to spend an average of $2,256 on their family vacation or vacations, with over 7 in 10 families (71%) planning to spend over $1,000 this year.

With that kind of spending on the board, prepare your business for summer and an influx of children, college students, and families with these ideas:

  • Host an End of School Year saleto clear out old merchandise
  • Write a blog featuring things to do in your town during the summer—and be sure to include your business in the list
  • If your town is quiet in the summer, get involved with a summer school or campto host events for students and campers
  • Summer means road trips – hold a summer contestfor who can write about the most interesting road trip, and award prizes from your merchandise or other local businesses
  • June is National Safety Month so why not blog about some travel safety tips

Holidays and Special Days
June 1, 2018  National Donut Day– National Donut Day is held on the first Friday in June. This is a great day to shine for bakeries and donut shops. If you’re not in the industry of making round pastries, why not order donuts for your office and post on social media. Aside from being a delicious treat, pictures of donuts and people eating them are great photo opportunities for Instagram, Facebook, and Twitter. Search for relevant hashtags to get your business found online. #NationalDonutDay
June 6, 2018  D-Day– On this historic day in 1944, 156,000 Allied troops from the United States, England, and Canada invaded the beaches of Normandy, France to begin fighting Nazi Germany on the European continent. It is the largest amphibious assault in world history. This massive, bloody battle was the turning point of the war in the European theater. 4,000 Allied troops died on these beaches on D-Day, approximately 2,000 of them were American.  #DDay  #June6_1944
June 14, 2018  Flag Day– Flag Day, is a day for all Americans to celebrate and show respect for our flag, its designers and makers. Our flag is representative of our independence and our unity as a nation. One nation, under God, indivisible. Our flag has a proud and glorious history. It was at the lead of every battle fought by Americans. Many people have died protecting it. It even stands proudly on the surface of the moon. Why not remind your readers of proper flag etiquette.  #USflag  #OldGlory #FlagDay
June 17, 2018  Father’s Day– The first Father’s Day was held in 1910, in Spokane, Washington. Today across America it is a day to honor and enjoy time with Dad and appreciate all he does for you. What Dad really wants is healthy, happy, and successful kids. And, he wants you to spend a few moments with him on Father’s Day. Today’s life style is busy for both dads and kids. Why not help your readers carve out a little special time for dad on this day?  #FathersDay  #Dads
June 21, 2018  Summer Solstice– Summer Solstice is the longest day of the year. The amount of daylight only goes down for the next six months. Summer Solstice is the meteorological start of summer. It’s time to enjoy vacations, great weather, pools, barbeques, baseball, and everything else that goes along with the favorite season of kids and most adults. Fun fact: The sun does not set at the North Pole today. There is 24 hours of sunlight.  #SummerSolstice  #LongestDayofSunlight
June 1, 1801- Brigham Young, Mormon religious leader
June 1, 1926- Andy Griffith, actor
June 1, 1926- Marilyn Monroe, actress
June 1, 1937- Morgan Freeman, actor
June 2, 1731- Martha Washington, the very first First Lady of the United States
June 2, 1930- Pete Conrad, astronaut
June 2, 1941- Stacy Keach, actor
June 2, 1948- Jerry Mathers, actor “Beaver” on “Leave it to Beaver”
June 3, 1808- Jefferson Davis, President of the Confederate States of America
June 3, 1925- Tony Curtis, actor
June 4, 1738- King George III, king of England during the American Revolution
June 4, 1975- Angelina Jolie, actress
June 5, 1878- Francisco “Pancho” Villa, Mexican revolutionary
June 5, 1956- Kenny G, musician
June 6, 1755- Nathan Hale, Revolutionary War patriot
June 6, 1799- Alexander Pushkin, poet
June 7, 1952- Liam Neeson, actor
June 7, 1958- “Prince”, singer
June 8, 1867- Frank Lloyd Wright, architect
June 8, 1925- Barbara Bush, First Lady of the United States
June 9, 1940- Dick Vitale, sportscaster
June 9, 1961- Michael J. Fox, actor, “Back to the Future”
June 9, 1963- Johnny Depp, actor
June 9, 1981- Natalie Portman, “Queen Amidala” in “Star Wars”
June 10, 1922- Judy Garland, singer, actress “The Wizard of Oz”
June 11, 1913- Vince Lombardi, football coach
June 11, 1935- Gene Wilder, actor, director
June 12, 1924- George H. W. Bush, 41st U.S. President (1989-1993)
June 12, 1929- Anne Frank, Holocaust victim, wrote diary of her experience
June 12, 1933 -Jim Nabors, actor, singer
June 13, 1953- Tim Allen, comedian, movie and television actor, TV series “Home Improvement”
June 13, 1986- Mary-Kate and Ashley Olsen twins, actresses
June 14, 1811- Harriet Beecher Stowe, author, abolitionist
June 14, 1946- Donald Trump,  45th U.S. President, real estate executive, TV personality “The Donald”
June 15, 1963- Helen Hunt, actress (Los Angeles, CA)
June 17, 1917- Dean Martin, actor, singer
June 17, 1946- Barry Manilow, singer
June 18, 1942- Roger Ebert, film critic, “Siskel & Ebert”
June 18, 1942- Paul McCartney, singer, songwriter, musician, “The Beatles”
June 19, 1897- Moe Howard, comedian, actor, “Moe” of the “Three Stooges”
June 19, 1903- Lou Gehrig, baseball player
June 20, 1924- Audie Murphy, actor, WWII hero
June 20, 1946- Bob Vila, TV handyman show
June 20, 1950- Lionel Richie, singer
June 20, 1952- John Goodman, actor
June 20, 1953- Cyndi Lauper, singer
June 20, 1967- Nicole Kidman, actress
June 22, 1903- John Dillinger, bank robber
June 22, 1929- Ralph Waite, actor “The Waltons”
June 22, 1936- Kris Kristofferson, singer, actor
June 22, 1941- Ed Bradley, TV journalist
June 25, 1903- George Orwell, novelist
June 26, 1819- Abner Doubleday, invented the game of baseball
June 28, 1902- Richard Rodgers, music composer, “Rogers and Hammerstein”
June 28, 1926- Mel Brooks, actor, director
June 28, 1932- Pat Morita, actor
June 30, 1966- Mike Tyson, boxing champion
What great ways do you plan to spend your June days? How can you leverage these holiday events or happenings to attract customers and impact your business? Share them in the comments and of course, share them with your readers! Until next month, use that suntan lotion, keep a cold drink in hand, and as always, keep writing!

About the Author: Donna Amos

I believe you can achieve anything you truly want to achieve. “It might sound trite, but time and time again, I’ve seen it happen with my clients. They overcome the fear of exposing themselves to the possibility of failure to creating profitable exciting businesses. My clients do great work, and sometimes it only takes someone else believing in them to give them the confidence to step out and take the chance.”