Of course, the biggest event in February is Valentine’s Day on February 14. Romance and love are at the forefront of everyone’s thoughts. But, to some people it’s a painful month because they are alone. Whether perpetually single, unlucky at love, or because of loss, many grieve over Valentine’s Day and seek to avoid it. Maybe while promoting couples, marriage, and love, you can also focus on some resources for those who are alone during this time of year.
February is also the month for two major sporting events. Super Bowl 53 is set for Feb. 3 in Atlanta, Georgia, at Mercedes-Benz Stadium, and the 61st annual Daytona 500 is February 17, in Daytona, Florida. There are plenty of things to write about with both these events, from why people love sports, to vacation real estate options in both locations, to the architecture and history of both sporting venues. Again, the marketing possibilities are endless.
Holidays and Special Days
February 2, 2018 Groundhog Day #GroundhogDay
February 5, 2018 Chinese New Year #ChineseNewYear2018
February 14, 2018 Valentine’s Day #ValentinesDay2018
February 18, 2018 President’s Day #PresidentsDay2018
February 1, 2019 is Spunky Old Broads Day
Spunky Old Broads Day Slogan: Women are like fine wine. They get better with age.
What do you do on this day? According to the originator, “Although I am the Spunky Old Broad, generally for women it means Spunky, Open, and Brave. I think that says it all.” Dr. Gayle Carson, the originator of this day, is author of “How to Be an S.O.B–A Spunky Old Broad Who Kicks Butt.” It’s a “must read” for all spunky old broads, and anyone who aspires to be one. Having just one day to celebrate being spunky old broads is hardly enough. Dr. Carson turned February into Spunky Old Broads Month. She also picks a Spunky Old Broad of the Year. Past winners have been Cloris Leachman, Dolly Parton, Sharon Osbourne, Goldie Hawn, Katie Couric, and Helen Mirren. Spunky Old Broads Day is a trademarked holiday.
February 3, 2019 is The Day the Music Died
On February 3, 1959, popular young American rock stars Buddy Holly, Ritchie Valens, and J.P. Richardson “The Big Bopper” were killed when their chartered Beechcraft Bonanza airplane crashed in Iowa a few minutes after takeoff on a flight headed for Moorehead, Minnesota. After repeated breakdowns with their tour bus, Holly chartered the plane to take the headline acts on to the next concert location. Investigators blamed the crash on bad weather and pilot error. Singer Don McLean memorialized Holly, Valens, and Richardson in the 1972 No. 1 hit American Pie, which calls February 3, 1959, “the day the music died.”
February 22, 2019 is Walking the Dog Day
Walking the Dog Day is a special day that your dog looks forward to all year long. But, don’t you walk your dog just about every day? And, weather permitting, its enjoyable for you and your dog. On this day, walking with your dog is a must. If you don’t have a dog, perhaps you can join a friend while he or she walks their dog. Also, “Walking the Dog” is a yo-yo trick. So, if you have a Yo-Yo, you can celebrate the day by “walking the dog” with your yo-yo.
What special days or observances do you “love” in February? How can you leverage these holiday events or happenings to attract customers and impact your business? Share them in the comments and of course, share them with your readers! Until next month, stay warm, love strongly, appreciate good music, walk your dog, and as always, keep writing!
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