Winter is here and Christmas is just around the corner! The approaching holiday and ending for the year provide many ideas for unique content. Here are my favorite ideas for both.

12 Days of Christmas Promotion

Promote your own “12 Days of Christmas” by sharing 12 of your most popular products or services over a span of 12 days. Some variations could include:

  • 12 favorite consumer tips for the holidays
  • 12 favorite holiday meal treats
  • 12 favorite holiday dishes
  • 12 most powerful holiday drinks
  • 12 most unusual holiday gifts
  • 12 most unique holiday celebration ideas
  • 12 worst holiday gifts
  • 12 best gift card ideas


Year-End / New-Year Lists

Lists are always popular content and listed topics always rank high in searches. Consider publishing your retrospective or predictive content in the form of a top 10 listicle. Here are a few ideas.

  • “The 10 Best Meals of 2019” (Variations: Christmas/Thanksgiving/Holiday meals)
  • “The 10 Best Christmas Cookie Recipes of 2019” (or desserts, party food, etc.)
  • “10 Ways the Trump Administration Changed American Politics in 2019”
  • “The 10 Best American Cars of 2019” (or best whatever applies in your industry)
  • “Top 10 Marketing Trends for 2020”
  • “The 10 Most Anticipated Gadgets of 2020”
  • “The 10 Most-Used Solopreneur Tools of 2019”
  • “The Top 10 Solopreneur Tools for 2020”
  • “The Top 10 Solopreneur Success Books to Read in 2020”
  • “The Top 10 Solopreneur Mistakes I Made in 2019”



December 1: Advent
Advent begins four Sundays before Christmas. In the early days of the Christian church, Advent was a time of prayer and confession. Today, Advent is more a time of preparation and expectation of the coming of the Lord. Various symbols are used in celebrations, such as wreaths and candles.
December 7: Pearl Harbor Day
Pearl Harbor Day commemorates the Japanese attack on the U.S. Naval base at Pearl Harbor. The attack began at dawn December 7, 1941. It crippled the U.S. Pacific Fleet and propelled the U.S. into active participation in World War II. During the attack at Pearl Harbor, over 2,400 American serviceman and 68 civilians were killed. Five of the eight battleships at Pearl Harbor were sunk or sinking, and virtually all ships were damaged. On Pearl Harbor Day, U.S. flags are flown at half-staff.
December 21: Winter Solstice
Winter Solstice marks the beginning of winter and is the shortest day of the year. At the North Pole, the sun never rises on this day. For thousands of years, Winter Solstice has celebrated the new solar year. It celebrates the return of the sun, as every day now will see more sun. The sun is at its southernmost point, and now begins its long, six-month journey north.
December 25: Christmas
Christmas is the biggest holiday of the year. Christmas has both a strong religious and traditional meaning. It creates within most a sense of kindness and concern for others. At no other time are we more generous and giving. It creates a sense of family and belonging. Merry Christmas!
December 26: Boxing Day
Boxing Day is celebrated in England, Australia, Canada, New Zealand, and other former British Commonwealth countries. Beginning in the Middle Ages, members of the merchant class would take boxes, fill them with food and fruits, and give them to servants, tradespeople, and the less fortunate. Today, the giving of boxes includes filling boxes with food and clothing for the needy and performing volunteer work.
December 30: Chanukah
Chanukah, the Festival of Lights, (also called Hanukah) celebrates victory from Greek religious persecution. The Jewish victory was led by the Maccabees in the year 167 B.C. Upon returning to the temple to rededicate it and relight the Menorah, the Maccabees found only one small flask of oil, enough to light the Menorah for just one day. However, the flask of oil lasted eight days. This is why it is called the Festival of Lights.


  • December 1, 1949 – Pablo Escobar, Columbian drug lord
  • December 5, 1901 – Walt Disney, American entrepreneur and entertainer
  • December 8, 1936 – David Carradine, actor
  • December 9, 1916 – Kirk Douglas, actor
  • December 12, 1915 – Frank Sinatra, singer and actor
  • December 13, 1989 – Taylor Swift, singer
  • December 16, 1770 – Ludwig van Beethoven, composer
  • December 17, 1936 – Pope Francis
  • December 18, 1878 – Joseph Stalin, former dictator of Russia
  • December 18, 1946 – Steven Spielberg, filmmaker
  • December 21, 1948 – Samuel L. Jackson, actor
  • December 22, 1962 – Ralph Fiennes, actor (Lord Voldemort in the Harry Potter movies)
  • December 24, 1905 – Howard Hughes, inventor, philanthropist
  • December 25, 1899 – Humphrey Bogart, actor
  • December 25, 1949 – Sissy Spacek, actress
  • December 28, 1856 – Woodrow Wilson, 28th President of the United States
  • December 28, 1954 – Denzel Washington, actor

What are your favorite celebrations or events during December? Are there holiday events or happenings that will attract customers or impact your business? How can you use them to promote your company during the busiest shopping month of the year? Share your ideas and suggestions in the comments and of course, share them with your readers!

About the Author: Donna Amos

I believe you can achieve anything you truly want to achieve. “It might sound trite, but time and time again, I’ve seen it happen with my clients. They overcome the fear of exposing themselves to the possibility of failure to creating profitable exciting businesses. My clients do great work, and sometimes it only takes someone else believing in them to give them the confidence to step out and take the chance.”