How to Do Keyword Research

  So much hinges on the words typed into a search box. Ranking for the right keywords can make or break your business. By researching keywords and selecting appropriate ones to use in your content, you can attract hordes of potential customers to your site.   Taking keyword research one step further, observing how certain […]

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Blog Content Ideas for September

Spring has sprung, summer has baked, and fall is quickly approaching. Cooler temperatures mean young and old will be getting out to enjoy every bit of the outdoors they can before cold, damp weather makes us all into reclusive internet users again. That means its almost time for pumpkin-flavored everything, the last big fling of […]

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How to Create an Incredible Quiz that Gets Leads

If you’re searching for a way to increase leads and create better content for customers visiting your website or social media page, some recent case studies suggest that using interactive content can boost your click and read rates. Allowing customers to interact with your business creates a personal connection that matters. There is more to […]

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Generate Sales Leads through Online Conversations

Old-school conversational selling used to mean face-to-face selling or selling over the phone (remember vacuum sales people?). Real human-to-human interaction where tone of voice, smiles, facial expressions, and gestures were all tools in the sales person’s arsenal. Older readers may still be asking, “How did I let that guy/gal talk me into paying that much […]

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Blog Content Ideas for August

  The end of summer is nearly here! Time for those lazy days of summer to give way to fall planning and holiday season madness. But before you get that far ahead, remember to celebrate the here and now. Enjoy the rest of the beautiful weather and plenty of cold drinks. And also, check out […]

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How to Use Podcasting to Grow your Business

Though the term “content marketing” broke onto the scene sometime in the late 1990s, the practice of creating useful content for the public that indirectly benefits a business has been a popular strategy for centuries. Rumor has it that even Benjamin Franklin’s famed Poor Richard’s Almanac was such a venture, as Franklin had opened a printing […]

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What is the Main Difference between SEO and SEM?

Search engine optimization (SEO) and search engine marketing (SEM) can be confusing concepts to grasp, especially when the terms are mistakenly used interchangeably. This shows either laziness on the part of those who juggle the terms or outright ignorance. I’ll let you decide which is worse. The point is to understand the difference between the […]

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How to Write a Great Book Cover

You’ve worked so hard on creating a work that people will love. Now all you need is something to convince people they should read what you’ve created.   The cover of your book is the first thing potential readers see. Though creating a book cover may seem like haphazard combinations of fonts, colors, and images […]

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