Good writing depends on several factors. Natural talent, acquired skills, and mastery of the basics are all important. Good tools are also important. There are a variety of writing apps available to help with writing chores, impacting everything from organization to grammar. The key is to find the ones that meet your needs in a […]
The part of Solopreneur that stands out is “solo,” and that is true in more ways than just one. Not only are you the only person actively working in your business, and responsible for everything, but you generally perform all your business-related tasks alone. And that can be bad. An important study conducted by […]
It’s already August! Summer days and heat are still here, but it’s time to begin planning for fall events and holiday season madness. So, with a cold drink in hand and your flip flops nearby, focus on how your year will end with these August writing and promotion ideas. State and Local Fairs Many […]
Link building, backlinking, or harvesting inbound links is an SEO practice where you harvest links from influential websites back to your small business website. The link to your site from that external website is called a backlink. According to the digital marketing experts at MOZ, “Backlinks are especially valuable for SEO because they represent a […]
If your small business website is not optimized for voice search, you are missing out on a ton of potential clients. According to AdWeek, 67 million voice-assisted devices will be in use in the U.S. by 2019. This changes the way that digital content is managed. That means Internet searchers will be using digital search assistants […]
Cartoonist Jen Sorensen said a solopreneur is a, “captain of an extremely tiny dinghy (boat).” The Urban Dictionary defines a solopreneur as, “An entrepreneur who works alone, ‘solo,’ running their business single-handedly. They might have contractors for hire, yet have full responsibility for the running of their business.” Does this sound like you? Solopreneurship certainly isn’t […]
If you’re looking to add public speaking to your list of entrepreneurial revenue streams, a solid demo video is one of the best marketing tools a speaker can use. The power of video is that it places the viewer before you in a setting similar to your actual public speaking. Viewers can see, hear, and feel […]
Smart marketers know that eye-catching images can significantly boost your conversion rates for blog posts, social media, and other marketing efforts. But finding affordable (or FREE) images, or creating your own can be difficult. That’s why we wanted to share three of the best image creators for solopreneurs to use. All three have free options […]
Never discount the power of a personal testimony or recommendation. In today’s digital world, online reviews matter a great deal, especially for small business. Research from different companies shows that up to 90% of customers admit that positive reviews heavily influence their purchasing decisions. That means your small business should be doing everything possible to […]
