How to Build an Email List

You know by now the tremendous value of email marketing. If you haven’t began building your email list yet, or you haven’t given it much effort, now is the time to focus on building one to grow your business. HubSpot defines an email list as “a collection of email addresses that a business can create […]

Continue reading

Content Ideas for November

The leaves are turning, in some places fires may be burning, and these are all signs that fall is finally here. And with fall comes a sharp upward turn in holiday gift purchases. Whether your business caters to B2C or B2B, you should be taking advantage of the holiday buying spree. Many large businesses claim […]

Continue reading

Tips for a Better Website Experience in 2020

As 2019 passes into history and 2020 looms ever closer, one thing is for sure: your company website will continue to be a highly valuable segment of your overall marketing strategy. And, as 5G and mobile users proliferate, your website experience becomes even more crucial.   Create Your Website for Users Your overall guiding principle […]

Continue reading

Time to Review 2019 Results and Create That Plan for 2020

How has 2019 unfolded for your small business? And what does that portend for 2020? If you haven’t already, now is the time to begin planning for next year, and even the next few years. I recently read an article about planning ahead that began with these lines:   Before writing the first chapter of […]

Continue reading

How Can Service-based Businesses Prepare for Fourth-Quarter Marketing?

Many businesses affirm that their entire year’s revenue heavily depends on shopping through Black Friday and Cyber Monday. But what about service-based businesses? Holiday shopping doesn’t have to be about buying gifts; it can be about booking services and starting new contracts, too. Marketing a service can be tricky, even during other times of the […]

Continue reading

Content Ideas for October 2019

October always recalls spooky scenes under a bright full moon, black cats leaping out from behind large, misshapen pumpkins, and rickety old houses that seem to come to life only at this time of year. Yes, Halloween is approaching fast and so are many opportunities to leverage it for your business. What are some popular […]

Continue reading

Top Project Management Tools for Agencies

Creative agencies like to focus on the work, not the project details involved in managing it. But, alas, project management is vital to completing any project, especially with multiple creatives or teams involved. Thankfully, there are many project management tools available today that can handle the important connections and details, while your creatives focus on […]

Continue reading

LinkedIn Strategies for Solopreneurs

LinkedIn is the premier professional networking site. This was its goal when launched in 2003, and now it boasts over 562 million users in 200 countries. LinkedIn can be an extremely effective marketing tool for solopreneurs. Many industry thought leaders, high-level influencers, and business decision-makers frequent LinkedIn, so it is prime territory for B2B marketers. […]

Continue reading
>