Everything with a startup is new. A new idea. New financing sources. New production challenges. A new product or service. A new brand to build. New marketing efforts. And included in your marketing and brand-awareness plans, a new social media strategy. You may have created a great product or service, but the hard part is […]
Many businesses affirm that their entire year’s revenue heavily depends on shopping through Black Friday and Cyber Monday. But what about service-based businesses? Holiday shopping doesn’t have to be about buying gifts; it can be about booking services and starting new contracts, too. Marketing a service can be tricky, even during other times of the […]
October always recalls spooky scenes under a bright full moon, black cats leaping out from behind large, misshapen pumpkins, and rickety old houses that seem to come to life only at this time of year. Yes, Halloween is approaching fast and so are many opportunities to leverage it for your business. What are some popular […]
Creative agencies like to focus on the work, not the project details involved in managing it. But, alas, project management is vital to completing any project, especially with multiple creatives or teams involved. Thankfully, there are many project management tools available today that can handle the important connections and details, while your creatives focus on […]
LinkedIn is the premier professional networking site. This was its goal when launched in 2003, and now it boasts over 562 million users in 200 countries. LinkedIn can be an extremely effective marketing tool for solopreneurs. Many industry thought leaders, high-level influencers, and business decision-makers frequent LinkedIn, so it is prime territory for B2B marketers. […]
Being a solopreneur comes with its own unique challenges. Not only are you running a business, you are running every aspect of your business, including sales, marketing, PR, invoicing, bookkeeping, and more. Plus, of course, you have a life outside your business, too. Or do you? All too often, solopreneurs find themselves little free […]
Bigger (or busier) is not always best. Minimalism is the art of less, and it is becoming a popular modern design approach for business and personal websites. ‘Less is more’ is a principle that Google may have pioneered, but more and more, the modern online user appreciates the simplicity that leads to easier and […]
Warm summer days may still remain, but a few leaves can be seen falling and evenings bring cooler temperatures. That means it’s time for local and college football action, seasonal color changes, pumpkin-flavored everything, and even thinking about Christmas promotions (it’s only 116 days away and counting…) Football season has likely already launched where […]
Remember when deals were made face to face? People actually communicated with each other, got to know each other, and knew one another. My father dealt with people he knew and trusted. They had a relationship. Those days are gone forever – or are they? Over the years, marketing devolved into a series of […]
