You know by now the tremendous value of email marketing. If you haven’t began building your email list yet, or you haven’t given it much effort, now is the time to focus on building one to grow your business. HubSpot defines an email list as “a collection of email addresses that a business can create […]
The leaves are turning, in some places fires may be burning, and these are all signs that fall is finally here. And with fall comes a sharp upward turn in holiday gift purchases. Whether your business caters to B2C or B2B, you should be taking advantage of the holiday buying spree. Many large businesses claim […]
As 2019 passes into history and 2020 looms ever closer, one thing is for sure: your company website will continue to be a highly valuable segment of your overall marketing strategy. And, as 5G and mobile users proliferate, your website experience becomes even more crucial. Create Your Website for Users Your overall guiding principle […]
How has 2019 unfolded for your small business? And what does that portend for 2020? If you haven’t already, now is the time to begin planning for next year, and even the next few years. I recently read an article about planning ahead that began with these lines: Before writing the first chapter of […]
Everything with a startup is new. A new idea. New financing sources. New production challenges. A new product or service. A new brand to build. New marketing efforts. And included in your marketing and brand-awareness plans, a new social media strategy. You may have created a great product or service, but the hard part is […]
Many businesses affirm that their entire year’s revenue heavily depends on shopping through Black Friday and Cyber Monday. But what about service-based businesses? Holiday shopping doesn’t have to be about buying gifts; it can be about booking services and starting new contracts, too. Marketing a service can be tricky, even during other times of the […]
October always recalls spooky scenes under a bright full moon, black cats leaping out from behind large, misshapen pumpkins, and rickety old houses that seem to come to life only at this time of year. Yes, Halloween is approaching fast and so are many opportunities to leverage it for your business. What are some popular […]
Creative agencies like to focus on the work, not the project details involved in managing it. But, alas, project management is vital to completing any project, especially with multiple creatives or teams involved. Thankfully, there are many project management tools available today that can handle the important connections and details, while your creatives focus on […]
LinkedIn is the premier professional networking site. This was its goal when launched in 2003, and now it boasts over 562 million users in 200 countries. LinkedIn can be an extremely effective marketing tool for solopreneurs. Many industry thought leaders, high-level influencers, and business decision-makers frequent LinkedIn, so it is prime territory for B2B marketers. […]
