How Can Service-based Businesses Prepare for Fourth-Quarter Marketing?

Many businesses affirm that their entire year’s revenue heavily depends on shopping through Black Friday and Cyber Monday. But what about service-based businesses? Holiday shopping doesn’t have to be about buying gifts; it can be about booking services and starting new contracts, too. Marketing a service can be tricky, even during other times of the […]

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Content Ideas for October 2019

October always recalls spooky scenes under a bright full moon, black cats leaping out from behind large, misshapen pumpkins, and rickety old houses that seem to come to life only at this time of year. Yes, Halloween is approaching fast and so are many opportunities to leverage it for your business. What are some popular […]

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Top Project Management Tools for Agencies

Creative agencies like to focus on the work, not the project details involved in managing it. But, alas, project management is vital to completing any project, especially with multiple creatives or teams involved. Thankfully, there are many project management tools available today that can handle the important connections and details, while your creatives focus on […]

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LinkedIn Strategies for Solopreneurs

LinkedIn is the premier professional networking site. This was its goal when launched in 2003, and now it boasts over 562 million users in 200 countries. LinkedIn can be an extremely effective marketing tool for solopreneurs. Many industry thought leaders, high-level influencers, and business decision-makers frequent LinkedIn, so it is prime territory for B2B marketers. […]

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Challenges Solopreneurs Can Overcome

Being a solopreneur comes with its own unique challenges. Not only are you running a business, you are running every aspect of your business, including sales, marketing, PR, invoicing, bookkeeping, and more. Plus, of course, you have a life outside your business, too. Or do you?   All too often, solopreneurs find themselves little free […]

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10 Minimal Websites Done Right

Bigger (or busier) is not always best. Minimalism is the art of less, and it is becoming a popular modern design approach for business and personal websites.   ‘Less is more’ is a principle that Google may have pioneered, but more and more, the modern online user appreciates the simplicity that leads to easier and […]

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Content Ideas for September 2019

Warm summer days may still remain, but a few leaves can be seen falling and evenings bring cooler temperatures. That means it’s time for local and college football action, seasonal color changes, pumpkin-flavored everything, and even thinking about Christmas promotions (it’s only 116 days away and counting…)   Football season has likely already launched where […]

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How Can Solopreneurs Embrace Conversational Marketing?

Remember when deals were made face to face? People actually communicated with each other, got to know each other, and knew one another. My father dealt with people he knew and trusted. They had a relationship. Those days are gone forever – or are they?   Over the years, marketing devolved into a series of […]

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Best Audiobooks to Sharpen Your Solopreneur Skills

Successful solopreneurs read. But it’s not always convenient to read or haul around real books. Audiobooks can help you keep up and get ahead. The following suggestions are some favorites and contain essential reading, inspirational thoughts, and extra fuel to help you make the most of your solopreneur venture.   How to Win Friends & […]

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