There are many marketing strategies and tactics for promoting your business online but most of the advice you’ll find applies to B2C (business to consumer) marketing, even if it isn’t explicitly labeled as such. This can be an issue for those who own or run a business whose primary customer base consists of other businesses […]
Internal linking is a vital part of SEO strategy. While it’s true that content is becoming increasingly important, links are the road map on which your website is judged. Google uses automated tools, called bots, to crawl your site. How you structure your website with your internal links provides a smooth or bumpy ride for […]
People prefer to text instead of talking on the phone these days. It’s important for small businesses to take advantage of this trend for their own benefit. As a small business, you can gather phone numbers from customers and reach out to them when you have something to say. Here are some of the ways […]
When you think about marketing, you quickly realize, it is all about social media. TikTok is now growing faster than all other social media channels. Having a TikTok presence ensures that you will be reaching the young generation that prefers TikTok over other platforms and in this article we have 8 tips to master TikTok […]
What we should really measure in Social Media? Participating in social media is something just about every company needs to do in today’s world. Once you have set up your Facebook page, Twitter account, YouTube channel, and Pinterest boards, you will be able to respond to customer questions, posting important news, follow fans, and thank […]
There are many benefits to repurposing your content. Any good marketing strategist will tell you that content is one of the most valuable pieces. It is used to show a brand’s voice, show expertise, attract website visitors, and keep them coming back. Resonating with your target audience is another valuable piece of your content. Once […]
Although nearly 46% of the world isn’t connected to the Internet, the billions who enjoy this benefit are using it more than ever before, albeit in different ways than before. But smart marketers know, to catch fish you must go where the fish hang out – so smart businesses have a presence on the Internet. […]
The COVID-19 pandemic has changed life as we know it. New terms like “social distancing” have become part of common conversation and practice, as well as “quarantine” and “flatten the curve.” Work arrangements have changed as many employees were introduced to the concept of working from home (and another new term – “telecommuting”). Even the […]
When you are a solopreneur, you need to know what to do to help your company remain stable or even grow during the COVID-19 crisis. As you look for ways to help your company survive, you should try to expand your company, refine much of what you do, and improve on services that you currently […]
