SEO Strategies do not have to be difficult to implement. Let’s tackle them one at a time. The first action you should take to begin getting more organic traffic to your website is to set up your Google My Business account and optimize as best you can. In this 4 minute video, I walk you […]

For many solopreneurs worldwide, Black Friday and Cyber Monday (BFCM) 2020 will present new challenges and opportunities. The Covid-19 pandemic and consequent retail closures have caused a major shift in consumer spending from traditional brick-and-mortar stores to online stores. We believe this shift will persist throughout the festive season and beyond. As more consumers rush […]

Business to consumer (B2C) approach entails selling goods and services to consumers. B2C marketing strategies aim at communicating effectively and persuasively to consumers to ensure they buy a company’s products. A B 2 C marketing approach aims at: Increasing sales Increasing a business’s leads Customer acquisition, retention, and lifetime value increment Raise brand awareness For […]

There are many marketing strategies and tactics for promoting your business online but most of the advice you’ll find applies to B2C (business to consumer) marketing, even if it isn’t explicitly labeled as such. This can be an issue for those who own or run a business whose primary customer base consists of other businesses […]

Internal linking is a vital part of SEO strategy. While it’s true that content is becoming increasingly important, links are the road map on which your website is judged. Google uses automated tools, called bots, to crawl your site. How you structure your website with your internal links provides a smooth or bumpy ride for […]

People prefer to text instead of talking on the phone these days. It’s important for small businesses to take advantage of this trend for their own benefit. As a small business, you can gather phone numbers from customers and reach out to them when you have something to say. Here are some of the ways […]

When you think about marketing, you quickly realize, it is all about social media. TikTok is now growing faster than all other social media channels. Having a TikTok presence ensures that you will be reaching the young generation that prefers TikTok over other platforms and in this article we have 8 tips to master TikTok […]

What we should really measure in Social Media? Participating in social media is something just about every company needs to do in today’s world. Once you have set up your Facebook page, Twitter account, YouTube channel, and Pinterest boards, you will be able to respond to customer questions, posting important news, follow fans, and thank […]

There are many benefits to repurposing your content. Any good marketing strategist will tell you that content is one of the most valuable pieces. It is used to show a brand’s voice, show expertise, attract website visitors, and keep them coming back. Resonating with your target audience is another valuable piece of your content. Once […]