Tips for a Better Website Experience in 2020

As 2019 passes into history and 2020 looms ever closer, one thing is for sure: your company website will continue to be a highly valuable segment of your overall marketing strategy. And, as 5G and mobile users proliferate, your website experience becomes even more crucial.   Create Your Website for Users Your overall guiding principle […]

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Time to Review 2019 Results and Create That Plan for 2020

How has 2019 unfolded for your small business? And what does that portend for 2020? If you haven’t already, now is the time to begin planning for next year, and even the next few years. I recently read an article about planning ahead that began with these lines:   Before writing the first chapter of […]

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How Can Service-based Businesses Prepare for Fourth-Quarter Marketing?

Many businesses affirm that their entire year’s revenue heavily depends on shopping through Black Friday and Cyber Monday. But what about service-based businesses? Holiday shopping doesn’t have to be about buying gifts; it can be about booking services and starting new contracts, too. Marketing a service can be tricky, even during other times of the […]

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Content Ideas for October 2019

October always recalls spooky scenes under a bright full moon, black cats leaping out from behind large, misshapen pumpkins, and rickety old houses that seem to come to life only at this time of year. Yes, Halloween is approaching fast and so are many opportunities to leverage it for your business. What are some popular […]

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Top Project Management Tools for Agencies

Creative agencies like to focus on the work, not the project details involved in managing it. But, alas, project management is vital to completing any project, especially with multiple creatives or teams involved. Thankfully, there are many project management tools available today that can handle the important connections and details, while your creatives focus on […]

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LinkedIn Strategies for Solopreneurs

LinkedIn is the premier professional networking site. This was its goal when launched in 2003, and now it boasts over 562 million users in 200 countries. LinkedIn can be an extremely effective marketing tool for solopreneurs. Many industry thought leaders, high-level influencers, and business decision-makers frequent LinkedIn, so it is prime territory for B2B marketers. […]

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Challenges Solopreneurs Can Overcome

Being a solopreneur comes with its own unique challenges. Not only are you running a business, you are running every aspect of your business, including sales, marketing, PR, invoicing, bookkeeping, and more. Plus, of course, you have a life outside your business, too. Or do you?   All too often, solopreneurs find themselves little free […]

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10 Minimal Websites Done Right

Bigger (or busier) is not always best. Minimalism is the art of less, and it is becoming a popular modern design approach for business and personal websites.   ‘Less is more’ is a principle that Google may have pioneered, but more and more, the modern online user appreciates the simplicity that leads to easier and […]

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