Generate Sales Leads through Online Conversations

Old-school conversational selling used to mean face-to-face selling or selling over the phone (remember vacuum sales people?). Real human-to-human interaction where tone of voice, smiles, facial expressions, and gestures were all tools in the sales person’s arsenal. Older readers may still be asking, “How did I let that guy/gal talk me into paying that much […]

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Blog Content Ideas for August

  The end of summer is nearly here! Time for those lazy days of summer to give way to fall planning and holiday season madness. But before you get that far ahead, remember to celebrate the here and now. Enjoy the rest of the beautiful weather and plenty of cold drinks. And also, check out […]

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How to Use Podcasting to Grow your Business

Though the term “content marketing” broke onto the scene sometime in the late 1990s, the practice of creating useful content for the public that indirectly benefits a business has been a popular strategy for centuries. Rumor has it that even Benjamin Franklin’s famed Poor Richard’s Almanac was such a venture, as Franklin had opened a printing […]

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What is the Main Difference between SEO and SEM?

Search engine optimization (SEO) and search engine marketing (SEM) can be confusing concepts to grasp, especially when the terms are mistakenly used interchangeably. This shows either laziness on the part of those who juggle the terms or outright ignorance. I’ll let you decide which is worse. The point is to understand the difference between the […]

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How to Write a Great Book Cover

You’ve worked so hard on creating a work that people will love. Now all you need is something to convince people they should read what you’ve created.   The cover of your book is the first thing potential readers see. Though creating a book cover may seem like haphazard combinations of fonts, colors, and images […]

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Content Ideas for July

  Summer heat is still growing, and tan lines are already showing – its JULY, a great month for summer celebrations and SUMMER MUSIC!! Instead of letting business create a Cruel Summerfor you, let your favorite tunes guide your writing and advertising chores this month. Sit back, crank up your favorite channel, and jam the […]

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The First-Timer’s Guide to Start Writing a Book

The decision to write a book is the first step, but the goal is to finish the book. It may seem overwhelming to begin this daunting task, or so exciting you don’t know where to begin. Writing a book can be compared to running a marathon. It takes some planning, training, and not a few […]

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Entrepreneurs You Should Follow

Learning from successful people is really a no-brainer. Although it is impossible to exactly duplicate another person’s success, you can glean some valuable principles that can work for anyone. Here is a list of some favorites we recommend following, including a few personal friends.   Richard Bransonhttps://twitter.com/richardbranson Richard is the founder of Virgin Group, and […]

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Time for a Mid-Year Review: What's Working and What's Not

When it comes to any type of business, the idea is to work smarter, not harder. Business owners often conduct reviews at the beginning or end of a year to ascertain how productive they have been. This is a good thing, but what about performing a mid-year review? There are various reasons why a mid-year […]

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