For many solopreneurs and entrepreneurs sales is a difficult process. If you as the owner of your business have a personal bias around sales it will be a challenge for you to sell yourself. Do you have a belief system that says that sales people do not have a good reputation? Do you see sales as being pushy? Do you believe to sell something you must convince (force) someone to purchase something they don’t really want? Many of my coaching clients have these kind of beliefs around the concept of sales.
I would like to help you develop a different perspective. First question I want you to answer for yourself “Has anyone ever been successful at forcing you to purchase something you didn’t want?”
When you decided to go into business for yourself you must have believed that you were going to offer something of value. That the service or product you were offering would solve a problem for your ideal client/customer. I also know that most solopreneurs are passionate about what they are doing with their business. Does this sound like you?
Step back from your own fears around selling. Do you in fact offer something of value? If so will it be of benefit to your clients and help to solve a problem for them? Then you have a responsibility to share how your product or service will be a value to them. Instead of attaching the word sell to what you do change your vocabulary to the word share. It can be the simplest changes that can make the biggest impact. Remember you are not going to force your prospects into buying anything. You may answer questions for them to help them become clear on how your product or service will be of help to them, but you will not make them buy anything.
One last thought, NO is absolutely going to happen. But NO does not have anything to do with you personally. They are not rejecting YOU. No simply means Not Now!
In today’s economy you do not have the luxury of holding back you have a responsibility to yourself to share your service and/or product with anyone that you can bring value to.
I currently have two openings for coaching clients. If you are ready to take your business to the next level I would love to talk with you to see if we are a good fit. I only work with clients who are willing to take action.
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About the Author: Donna Amos

I believe you can achieve anything you truly want to achieve. “It might sound trite, but time and time again, I’ve seen it happen with my clients. They overcome the fear of exposing themselves to the possibility of failure to creating profitable exciting businesses. My clients do great work, and sometimes it only takes someone else believing in them to give them the confidence to step out and take the chance.”