Curation occurs when you take content from several sources and bring it together in one place for your audience. The result is information-packed content that remains highly shareable on social media. Curated content can boost your sales and brand awareness and help you build relationships with industry influencers. Incorporating curation into your marketing strategy is an important step, but, unfortunately, many businesses overlook curation. If you’re willing to take the time to do curation correctly, your business will discover many benefits.
When you’re ready to actively curate content, schedule an ideation session with your team. Compile a list of industry influencers with whom you already have relationships and influencers who can allow you to expand your relationship reach. Then brainstorm what information your audience expects. You also need to make curation a part of your editorial calendar so that the task doesn’t fall by the wayside. As your team members listen and respond with their own ideas at these ideation meetings, you can effectively start to curate content.
If you want to learn how to do curation better, take a look at the following infographic. You’ll learn more about what curation is and what steps you need to follow to make it a part of your business’s marketing strategy. Curation takes more than simply sharing information from industry influencers. You need to share content in a more effective way that leverages your industry relationships for credibility. Use the tips and techniques in this infographic to get started.