Would you like to know what demand generation channels your peers find most successful? Where are they spending, and how will that change next year?Research firm Software Advice recently launched the 2012 B2B Demand Generation Benchmark Survey to answer these questions and more. They’ve asked me to help get the word out about the project with the promise that when the results are ready, I will share them with my audience. So next month, I will post a blog that summarizes the report, including details about what metrics, content and offers marketers use most.
Please take a few quick minutes to take participate in the survey. Your responses will be used at an aggregate level and will not be shared with any outside parties.
Click here to take the survey: “How Does Your Demand Generation Program Stack up?”