Now is not the time for solopreneurs to pull back and stop marketing themselves. That is what a lot of folks will do out of fear, and the results will be devastating. This is the time to get focused and market yourself even more. Because many will pull back you will absolutely stand out from the crowd. Implement these 6 steps in your business and stay in the black in today’s economy.
1. Take care of yourself. Schedule that physical exam you’ve been putting off and make sure you get exercise and take care of any personal issues that are troubling you. Taking care of mind, body and spirit will increase your confidence. Confidence is key to growing your business.
2. Stay in Control. Don’t wait until you’re in the red. Take a real hard look at your expenses. What can you eliminate? Can you find a better deal or re-negotiate with current contractors? Need a great tool for checking on your financial situation? Financial forecasting software for solopreneurs check it out https://www.survivalware.com/.
3. Keep Positive. Hold the big picture in your sights. If you only see what is wrong, that is the only thing you will attract to yourself. “A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” Winston Churchill
4. Reinvent. Create new products or services – or re-create old ones. Talk with your target market, what is their biggest challenge today? How can you help to solve that problem? Be proactive. Use this time when others are stuck to get creative and become your ideal clients problem solver.
5. Don’t Do It Alone! Get support from family, friends, coaches, and fellow solopreneurs. Join a group. A great group like the International Association of Solopreneurs. https://www.solopreneurs.org. Connecting with like-minded people can be empowering.
6. Keep Growing! It is important for you to keep growing. How many books can you read in a month related to your expertise? Never assume you know all there is to know. Learning is empowering and energizing. Keeping on top of your industry during the tough times will put you on top of your industry in the good times.
Take advantage of this market to not only survive, but your solo business can thrive in this marketplace. It is all a choice. What will you choose?
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