By Bill Gluth
Author Seth Godin is famous for saying is, “Small is the new big.”
As a small business owner or Solopreneur, you are the future of the American Economy. You are one of the brave pioneers, in the trenches of entrepreneurial activity, building success in a business of your own creation one day at a time.
Big companies with huge start-up costs are out. Anyone with talent and ideas, who is passionate and determined, can succeed in the future world of business.
All you have to do is channel your passion to create a value that makes a difference in the lives of other people. Then spread the word aggressively.
Small business success depends on a few simple principals
Principal One: Create a value that makes a difference in the lives of others.
Don’t sell widgets or services. Sell the value they provide. Say “you and yours” twice as often as “I, we, or me” whenever you are talking about what you do.
Principal Two: View your business from the client’s perspective.
Ask your clients, “What is the greatest value you feel you gain from working with me?”
Use those words and ideas to communicate your value to other people who mirror your best clients.
Principal Three: Communicate to groups of people who have reason to care consistently.
Your prospects want to hear about what you can do for them before they will pay attention.
Get prospects permission and communicate consistently. Use blog posts, newsletters, press releases, mailers, case studies, and informational special reports. Engage your prospects; show them the value you’ve created, and offer to help.
Principal Four: Be passionate and determined. Focus on spreading the word about the value you offer every day.
Use marketing to attract interested prospects, sales to close the deal, and client relationship management to keep providing value that continuously helps your happy clients.
Talented small business owners and Solopreneurs are primed to accept their place in business history. You are expanding the economy and creating a bright future for our children and grandchildren.
It’s a new paradigm called living life on your own terms. Thank you for your courage and commitment to changing the world, one created value at a time.
Bill Gluth is a commercial writer and sales process strategist.
He specializes in answering the question that is on the mind of every person in business today, “What is unique about my business and how can I communicate that difference consistently and effectively?”
Bill provides focused words that are designed to sell; enhancing any sales and marketing program. From lead generation to client relationship management, Bill will help your business communicate effectively so that you will stands out from the crowd in any industry.
Find out more about Bill Gluth’s Small Business Commercial Writing and Marketing Strategy Services by visiting https://www.creatingwordsthatsell.com
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