In 2022 we'll see a shift in how businesses interact with consumers online. A move towards customized experiences will lead to new website design trends. Digital marketing strategies will include ways for businesses to take ownership of their content and audience.

Certain website elements will always be present. Site owners must ensure their sites are user-friendly and mobile-responsive. Functioning menus, current content, and the visual layout are still essential to the overall user experience.

It's also important to stay away from gimmicks and apps that slow your website down. You still want a clean design that makes navigating and obtaining information easier. When people have to search too hard for information, they are more likely to abandon a website.

As a business owner, you want to stay competitive and current. Your brand reputation depends on it. 

Keep reading for five website trends to look for in 2022.

How to Choose Website Design Trends to Implement 

Every website design trend isn't for every business. When considering design elements for your website, keep in mind your business persona. You don't want to take away from your brand reputation.

As we look at these web design tips, consider your digital marketing goals. If you work with a marketing specialist, discuss the concepts with them to see if these ideas complement your overall goals.

Adding apps and design features that don't appeal to your target audience can lead to user frustration. When users get frustrated, they turn to your competitor's websites.  

1. Smart Content Options

Smart content isn't new to digital marketing. If you use social media, you've already experienced it. Websites use cookies from the user's browser and search history.

Think about the times you've entered something in the search engine, and you get a list of options. Or when you share a post about a topic, and suddenly, many posts on your timeline are related to that topic. Many people have had that deja vu moment when ads for a product pop up everywhere you visit online.

You can create the same experience on your website. The benefit of smart content is that it gets users to the content they are looking for faster. It also allows you to make recommendations for similar products.

2. Create Content Geared Towards Clients

Can you imagine serving multiple industries and having a website that displays verbiage based on the individual industry? It's possible when your marketing strategy collects essential data on customers. 

There are various ways to get information to define your audience. You can get demographic data based on IP addresses. Behavioral data is tracked based on how the site visitor interacts with your website.

Another type of data is contextual. This is information such as the type of device the visitor uses or what website directed them to your site.

Once you begin to understand your site visitors, you can create marketing strategies to make meaningful interactions. These interactions include: 

• CTAs for Sales Funnels
• Custom blog posts
• Products or Services
• Product testimonials
• Service plans

It's important to monitor your personalization strategy to determine its effectiveness. Consider creating user surveys to learn how users are interacting with your website. Take the data and tweak areas where needed.

3. New Video Concepts

Video has been big for websites for some time. Now it's taking center stage. Do you have an introduction video or promotional footage? 

If the answer is yes, consult your web designer to incorporate it into your website. If not, it's time to develop a creative professional movie-style introduction video for your homepage.

This innovative website design trend engages the site visitor, allows you to tell a story while promoting your product or service. Incorporate voiceover, music, and text for the perfect website intro. 

Don't forget the CTA. 

4. Increase User Experience

Your website is a launchpad for information and why people visit your website. The about page describes your business. Service pages outline what your company has to offer.

For e-commerce websites, the user experience increases when they have the right product descriptions and pricing. You'll want to incorporate emails for abandoned carts that encourage individuals to complete their transactions.

In addition, you can reach out to the consumer to offer assistance. This way, you can better understand why the cart was abandoned, or the user failed to complete a call-to-action.

Focusing on marketing assets can increase user experience. The marketing tools you include in your overall digital marketing strategy will impact the user experience. 

A website design tip is to encourage users to subscribe to your website. This technique will give a boost to your email marketing campaigns. You can use emails to promote new blog posts, company specials, and other business-related announcements.

5. Play with Color

We've heard that websites need to have a clean design for the past few years. That it's best to use a white or neutral background. In new website design trends, color is encouraged.

Web designers have figured out that a website can still have a clean, uniform look regardless of the background color. The goal was not to discourage uniqueness but to do away with clutter.

With the use of more color in website design tips, companies can extend the color palette for their brand. The added use of color will also allow companies to show originality. 

When choosing your website colors consider 3D motion elements that stand out and grab the website visitor's attention.

Update Your Website to Keep Users Coming Back

Using all or some of these website design trends will help gain traffic to your website. Of course, you'll still need an SEO strategy to continue to rank high on Google search engine results pages (SERPs).

If you're looking for ways to improve your website's digital marketing, we'll be here to help. Contact us today to schedule a time to discuss your 2022 plans to attract customers to your business.