If you’re a solopreneur, getting the results you want from social media can make or break your business. But what does that really mean? In the early days of social, it was all about vanity metrics like follower counts. How many Facebook friends did you have? How many Twitter followers?
It didn’t take long to realize that the number of followers didn’t correlate well with results. Instead, successful solopreneurs who are rocking it on social media are focused on engagement. And it pays off in increased website visitors and sales.
So, what does it look like to rock social media? We’ve included three top entrepreneurs (that graduated from solopreneurs), one on tthree of the top social platforms, as examples. Visit their social media sites we’ve listed. More importantly, read about what we’ve noticed about their social media activity and how it fits their personality as well as their business.
Then, see what you can learn. Take those principles and apply them to your own social media accounts to start rocking social media for your own solopreneur business.
Twitter – Melissa Stewart– Entrepreneur Advocate
She Owns It Founder. Purveyor of Possibility, Entrepreneur Advocate + Coffee Addict. Behind every successful woman is her story. What’s your story?
Above is entrepreneur Melissa Stewart’s Twitter bio from her page. Who she is and what she is about, all with a personal flair. Her business, SheOwnsIt.com– Celebrating, Supporting, & Connecting Women Entrepreneurs, seeks to help empower women entrepreneurs by offering encouragement, tools, leadership advice, and her own fine example. She also profiles other successful women entrepreneurs in her blog articles to share what they have learned along the way.
A casual perusal of her Twitter page shows posts that reflect what she conveys in her bio. I’ve provided a link from her Twitter feed for each example.
- Women in Business
- Personal Flair
Her well-populated Twitter feed constantly provides quality information from a variety of sources about her passions and major emphases. All this helps to establish her as a valued resource for her target audience – solopreneur women starting businesses.
Facebook – Sarah Robbins, Network Marketing Professional
Sarah Robbins is a Network Marketing Leader, Keynote Speaker, and author of “Rock Your Network Marketing Business,” which made #1 BEST SELLER on Amazon the day it launched. She is one of the youngest millionaire solopreneurs who has helped thousands to make more money, experience true time freedom, and live the life they want.
Sarah is a guru among network marketers, and her Facebook page reflects her passion as well as her products. Her almost daily Facebook videos provide a constant source of inspiration and information for entrepreneurs to feed on. Unlike others, Sarah majors on selling herself, her brand, her book, and her road to success. She rarely offers content posts or videos from others.
This strategy works for her, however, because she is a well-established and popular success. She does not need to share other people’s suggestions to verify credibility. She has established her own credibility and majors on sharing that with followers.
Few will achieve this level of solopreneur success, but I include it because it is a way for other solopreneurs to rock their own social media channels. Share and engage with followers about your expertise, products, or services as THE expert in your field. As your following grows, so will your bottom line.
YouTube & Podcast – Amy Porterfield– Social Media Expert
Amy Porterfield is co-author of “Facebook Marketing All-In-One for Dummies” and a Social Media Strategist for entrepreneurs. She has over 12 years of marketing experience with mega brands like Harley-Davidson Motorcycles and Peak Performance Coach, Tony Robbins, where she oversaw his content marketing team and managed online marketing campaigns.
Amy currently creates online programs to teach entrepreneurs how to leverage social media to gain greater exposure, attract quality leads, and turn fans and followers into loyal customers who are eager to do business with you again and again. While she also posts podcasts and videos to her Facebook and Twitter pages, they can all be found on her YouTube channel.
Amy’s main method is posting videos and podcasts that provide tips and strategies for using social media successfully on all major platforms, as well as the occasional story of how others are doing it well. She is a great middle example of solopreneur who has the credibility of her own like Sarah Robbins, but couples it together with wisdom from some others as well.
She is able to successfully market her brand and provide guidance to her followers over social media, as well as position herself as an expert whose paid services are in high demand.
So, how about you? What can you take from these examples to use in building your own solopreneur social media strategy? Share with us in the comments at least one takeaway you will implement soon.