Use these 17 different formulas to create incredibly compelling and clickable blog posts. Each formula represents a different type of blog post.

1) How-To Guides and Tutorials

Walk your readers through a process, step by step, to help them achieve a specific goal. Use visuals, screenshots, or short videos to clarify each stage. Consider offering downloadable worksheets or templates so readers can easily apply the instructions.

2) News and Trending Topics

Cover timely stories or industry updates while providing your own take. Enhance credibility by linking to primary sources and research. Use real-time data or polls from social media to add fresh perspectives, and invite readers to share their thoughts on current events.

3) Constructive Controversies

Tackle hot-button issues with a balanced approach. Outline different viewpoints and potential solutions, then guide readers in forming their own opinions. Provide resources for further exploration and establish clear guidelines for respectful dialogue in the comments.

4) Detailed Checklists

Create a thorough checklist that covers all essential steps or items. Make your list scannable by grouping related tasks together. To add extra value, offer a printable version or a digital tool (like a spreadsheet) that readers can customize.

5) Enhanced Listicles

Present a list of tips, tools, or ideas relevant to your audience, but go beyond the basics by adding quick case studies or real-life examples under each point. This not only keeps readers engaged but also provides added context for each list item.

6) Case Studies with Insights

Share a success story—yours or someone else’s—and break down the critical elements that led to the result. Include lessons learned, metrics, and any pitfalls encountered along the way. Provide actionable steps readers can use to replicate the achievement.

7) Profiles and Interviews

Feature industry experts, innovators, or community members who have a unique story. Ask insightful questions that reveal practical tips or personal anecdotes. Offer both text and audio/visual formats if possible, so readers can choose how they consume the information.

8) Expert Collaboration

Gather input from specialists on a single topic, highlighting both consensus points and differing opinions. Encourage experts to respond to each other’s insights for a lively discussion. Summarize the main takeaways at the end for easy reference.

9) Unbiased Reviews and Comparisons

Evaluate one or more products, tools, or services with real-world testing and honest feedback. Offer pros and cons, pricing details, and user experiences. Provide usage scenarios to help readers decide which option suits them best.

10) Comprehensive Resource Roundups

Curate a collection of articles, tools, podcasts, or videos on a particular subject. Organize the links by subtopic or skill level, and include brief descriptions so readers know why each resource is worth their time.

11) Inspirational Quote Compilations

Compile meaningful quotes around a central theme, whether it’s motivation, creativity, or industry-specific advice. Add short reflections on each quote or link them to real-life scenarios. Encourage readers to share their favorite quotes and why those resonate.

12) Behind the Scenes or A Day in the Life

Take readers backstage to show how your workflow, company culture, or creative process operates. Use photos or short video clips for added authenticity. Offer tips on productivity, collaboration, or problem-solving based on your experiences.

13) Data-Driven Posts

Conduct original research or analyze existing studies to provide fresh insights. Visualize data with charts or infographics. Explain the significance of the findings and how they impact your field. Conclude with predictions or trends to watch.

14) Inspirational Stories

Share narratives that highlight perseverance, growth, or unexpected wins. Connect the story to your blog’s main topics so readers see its relevance. Wrap up with practical lessons or advice they can apply in similar situations.

15) Frequently Asked Questions

Answer the questions you commonly receive via email, social media, or in person. Organize them into sections for easy browsing. Offer additional resources or downloadable materials when the topic requires more depth.

16) Key Takeaways and Summaries

Summarize the core ideas from a book, conference, webinar, or podcast. Pull out the most impactful quotes or statistics. Conclude with your own viewpoint, plus suggestions on how readers can put these insights into practice.

17) Beginner Guides

Offer clear, foundational steps for newcomers to a topic. Use simple language and include definitions where needed. Integrate checklists, visuals, or quick quizzes to confirm understanding. Encourage feedback and questions to guide future content updates.

About the Author: Donna Amos


I believe you can achieve anything you truly want to achieve. “It might sound trite, but time and time again, I’ve seen it happen with my clients. They overcome the fear of exposing themselves to the possibility of failure to creating profitable exciting businesses. My clients do great work, and sometimes it only takes someone else believing in them to give them the confidence to step out and take the chance.”

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