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This week I will add a sign up box on the home page and offer a free report.  Also next weekend I will share a tool I used to grade my site when I began and I will grade it again on August 1st and see how much improvement I achieved in the month’s time.  Come back next week to learn about this tool and how you can use it to help you improve your web standings.

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No, I did not make a typo when I stated the event is step two. Step one is preparing your dialogue for the event. That dialogue begins with a great introduction of yourself and your business. Your intro must help the prospect immediately identify how they or someone they know could benefit from doing business with you. You must also be prepared with conversation generators (statements and questions) that you would be comfortable saying to the new people you approach at meetings and events. Prepare and practice in advance. There is an acronym that can help you with this: F.O.R.D. create your questions about their Family, Occupation, Recreation and Dreams. Build your conversation starters around these areas of their lives and you will have them talking in no time. Which by the way is your objective, you must learn as much as you can about them. This is not the time to blah, blah, blah about your business.
Step two is attending the event. Pretend you are the host at the event and these are your guests. That intention will help you to remain focused on learning about your guests. Remembering as much as possible from each conversation will pay off tenfold when you follow up. When appropriate make notes for yourself.
Step three is following through with what I call a “Quick Six”. If you touch people six times within a two week period they will remember you. Being remembered is a big benefit for your business. What is a quick six? It is part of your system. Here is an example of how the six touches may go.
1. They met you at the event.
2. The next day they receive an email: I enjoyed meeting you.
3. Two days later they receive a quick note with some piece of information that is relevant to your conversation with them. (Demonstrate you were listening)
4. Day 5 you call and schedule a time to meet. Coffee, lunch or even to share your presentation if they had previously expressed an interest.
5. Sometime during week two you meet. Ask how you can support them in their business. And this is the appropriate time to ask for their business or for an opportunity to do a presentation.
6. Send a thank you for meeting with you.
Step three is actually step three – seven. If you follow a system similar to this you will capture more business from your networking events.
Step eight is adding them to your follow up system. Remember NO is only not today. Statistically most sales take 10 to 12 touches and we have only completed seven. A great follow up system will result in a higher percentage of closed sales.
The bottom-line do not go to networking events expecting to walk away with new business. You must earn that business. Put a system in place to give yourself a higher percentage of return on investment of time.

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The post Blog Promotion 101 appeared first on Solopreneur Solutions.

Here are my thoughts; I began my blog to support solopreneurs in the start up phase and first couple of years in business.  That support is intended to help them grow their businesses as well as remember to live balanced lives and not let their businesses take over.  Not that everyone wants to avoid letting their business take over their life.  But, the support will be available.  Okay, I got off track a little here.  I am going to take this relatively baby blog and use the strategies I have found to determine how long it takes to generate a fair amount of traffic.  And we will find out together what works and what doesn’t work.

Let’s begin…About a week ago I added the plugin from www.feedburner.com (netted me three new subscribers).  Suggestion number two is to post to your blog frequently and my goal will be three times a week.  This will be my third post this week and I have two more in my pipeline.  To accomplish this I will set aside time each week to just write, research, and build up a backlog of options.  Suggestion number three post comments to other blogs on a regular basis.  I began this practice today, Saturday June 28th and plan to continue at least once a week to post comments to two or three blogs.  We will find out what the magic number is.  Third suggestion that I am implementing this week is to write and submit articles to ezine directories.  From my research it appears that www.ezinearticles.com is the most widely used.  Today, I am posting my first article.  Finally, about mid week I added the Stumble It logo and rated my blog on the site.  As you can see their code has been added but the logo doesn’t display properly.  I have decided to leave it as is for now.

Here is my blog history with virtually no promotion going on except a small amount of pay per click.  I have suspended the pay per click with the exception of the local newspaper site which I have a balance of $50.00 in my account.  This will be the only money I spend during the next 30 days.

Month    Unique visitors    Number of visits       Pages Hits          Bandwidth

Jan 2008      260                  331                     1122             6985 24.84 MB

Feb 2008      303                  401                     1172             8241 28.93 MB

Mar 2008      273                  349                     1003             5577 22.69 MB

Apr 2008      160                  244                       827             3237 16.26 MB

May 2008     432                  573                     1041            10530 38.46 MB

Jun 2008      224                  364                     1122             5244 27.72 MB

Total         1652                 2262                    6287             39814 158.90 MB

Would you agree if I can’t do better than this I should take up crochet or something?  Okay, let’s have some fun.  And please give me your thoughts and check back frequently to learn about my results.

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