• Video is more visually stimulating: This quality makes it possible for you to utilize video marketing to capture and stimulate interest for your product/service in prospective customers.
• Higher retention rate: Studies on how much people are able to retain show that they are able to remember much more information if the same was contained in a video than simply reading.
• Saves time: A good video will save your prospects time. You may wish to use a short video that communicates what you want. If the same message were to be offered in writing it would probably take a prospect more time to read it. Time is what many readers seem to have in short supply.
• Higher conversion rate: Video marketing will give your business what sales letters and other written forms of communication have not been able to deliver. Videos are great in lead generation and lead conversion because it allows you to build trust faster than the written word,

Here is proof that online video marketing really works.

• YouTube has an average of 4 billion hits every day.
• By the end of 2012 mobile video viewers were more 54 million.
• Video marketing has been shown to increase incidences of purchase by almost 24%.
• Video is sixth in popularity in terms of content marketing.
• Video marketing increases traffic to a website by as much as 55%, meaning that if you used to enjoy 1,000 hits a month after aggressive video marketing you can expect to have as many as 1,550 hits per month in the long run.
• Businesses with brick and mortar establishments enjoyed close to 30% more visitors after successfully marketing their products and businesses via video marketing.

Not sure what to include in an effective video try the following in your video:

1. The exterior of your premises, if any.
2. Employees as they perform their work.
3. Your products.
4. Your interactions with customers.
5. Create a series of tips that provide value for your audience.

Lastly, you can include any other piece of information that you want to share with your customers and prospects. However, always end your videos with a call to action. Even if that is simply asking them to share the video in social media.
You might want to listen to Michael Stelzner of Social Media Examiner’s podcast this week on YouTube.
A wonderfully made video is not enough. You should also strive to market the work of art that you have managed to produce. Keyword research will be integral in marketing your video(s). SEO principles are applicable when marketing videos. Use SEO strategies which have proven to be effective in your Internet marketing escapades. Final word, measure and track the results, continue with what is working and discontinue what is no longer working.
If I didn’t use a video to help get my point across what kind of marketer would I be?

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Designed specifically for the busy or even overwhelmed solopreneur.  Every business owner needs a solid foundation, consistent and effective marketing, and documented process and procedures.  Solopreneur Solutions strives to assist the business owner where they are.

I would love to assist you to think strategically, to not think as a service provider but as a business owner. You need proven tested strategies to attract your ideal clients and then influence them to do business with you. 
 
Working with Donna was very helpful to establish an online presence for my chiropractic office. Donna has tons of knowledge and the tools necessary to market your business online. She kept me accountable which was key to increasing my online visibility and drive patients to my website. Thanks for all the help!
 
Dr. Luke Reineck
Living With Motion Chiropractic 
 
 

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